KHALIL KANOO MOTORS
has been built on trust, relationships, and great customer experiences since 1928.
For nearly a century, we have focused on doing one thing well: taking care of our customers at every stage of their journey. Today, we serve individuals, families, and businesses across the region—supported by a diverse team that reflects the communities and markets we operate in.
Technology plays an important role in how we work and how we make decisions. More importantly, it helps us serve our customers better—by improving the buying experience, strengthening relationships over time, and continuously raising the standard of service we deliver. We take pride in the partnerships we build with the brands we represent. By holding ourselves to high standards and staying close to our customers, we work every day to help our brands grow, lead, and succeed in their markets.
VISION AND MISSION
To be the most trusted and customer-centric automotive partner across our markets—setting the benchmark for excellence in sales, after-sales service, and long-term brand growth.
To deliver world-class automotive experiences by combining deep market expertise, exceptional people, and advanced technology—creating lasting value for our customers, partners, and communities.
Our Values
Customer First
We place our customers at the center of every decision, interaction, and innovation—striving to exceed expectations at every touchpoint.
Trust & Integrity
We conduct our business with honesty, transparency, and accountability, earning trust through consistency and long-term relationships.
Excellence in Execution
We hold ourselves to the highest standards in sales, after-sales, and operations—delivering quality, reliability, and performance without compromise.
People & Diversity
Our people are our strength. We foster an inclusive culture that values diversity, collaboration, and continuous development.
Innovation with Purpose
We leverage technology and data to improve efficiency, enhance customer experiences, and drive sustainable growth—always with clear intent and impact.
Company Key Milestones
Company Established
Khalil Ebrahim Kanoo W.L.L. was established, marking the foundation of the Group’s automotive legacy.
Global Brand Associations
Appointed as dealer for leading international brands including Buick, Goodyear Tyres, and Champion Plugs.
IMTA Established
International Motor Trading Agency W.L.L. was established and appointed as the exclusive distributor for Mazda in Bahrain.
New Franchise – Proton
Appointed as the exclusive distributor for Proton in Bahrain.
New Franchise – Valugard
Appointed as the exclusive distributor for Valugard.
New Franchise – Geely
Appointed as the distributor for Geely vehicles in Bahrain.
Veedol Business Launched
Became the exclusive distributor for Veedol lubricants.
Service Infrastructure Expansion
Established a huge 16,000 square meters; 46-bay state-of-the-art service centre in Tubli.
Strategic Partnership Milestone
IMTA's 50 years of association with Mazda and ITOCHU
Mazda Sitra Showroom Opened
Opened a new Mazda showroom in Sitra, inaugurated by IMTA, ITOCHU, and Mazda Management on 18th October 2018.
New Franchise – JAC Motors
Commenced operations as the distributor for JAC Motors (Passenger & Commercial Vehicles) in Bahrain.
New Franchise – Sailun Tyres
Appointed as the exclusive distributor for Sailun Tyres.
IMTA Quick Service Center – Riffa
Launched a Quick Service Center in Riffa, expanding fast-service capabilities.
New Franchise – ELITO Batteries
Appointed as the exclusive distributor for ELITO batteries.
Mazda Arad Showroom Opened
Opened a new Mazda showroom in Arad, inaugurated by IMTA, ITOCHU, and Mazda Management on 27 November 2022.
JAC Motors Arad Showroom Opened
Opened the JAC Motors showroom in Arad, inaugurated on 21 December 2022.
Strong Batteries Association
Entered into an association with Strong Automotive Batteries (India).
BAIC Brand Launch
Launched BAIC, the company’s third automobile brand, with the opening of the BAIC showroom in Tubli on 14 November 2024.
Strategic Rebranding
As part of a strategic realignment, IMTA was rebranded as Khalil Kanoo Motors W.L.L.